It feels like everyoneâs obsessed with follower counts, right? I mean, back when I first started posting little memes for like 10 friends, I never thought I’d care. But as soon as that first post hit 200 likes (crazy for me at the time), it unlocked this little dopamine hit. Likes and followers basically matter because they help with stuff. Get more followers, and suddenly someoneâs responding to your story, brands start creeping into your DMs, even people you already know start treating you a little differently. Thereâs no denying the social pressure to look legit, and sometimes it feels like you gotta do whatever it takes to not look like a total noob.
And letâs be real, organic growth on Instagram is honestly rough unless you already have a bit of clout, some luck, or youâre ready to be constantly online. So, yeah, people look to buy likes and followers to crank that number up quickly. But where thereâs money and that thirst for a shortcut, scams are everywhere.
Think about how many times youâve seen ads promising â10,000 followers overnightâ or bots sliding into your DMs with wild offers. It sounds tempting, especially if growth has just stalled or you wanna look bigger to get deals. But, yo, Instagram is basically like the wild west when it comes to scams.
Scammers play on our impatience. They set up fake sites, sketchy DMs, even full fake agencies. A few common scenarios Iâve actually seen and heard people fall for:
Most scammers bank on you being a little desperate for numbers, or just not knowing what to look forâall the more reason to figure out how they operate.
Spotting an Instagram scam isnât always as obvious as youâd think, but if youâre even a little skeptical when something sounds too good to be true, youâre probably on the right track.
The top things I look for before touching any âgrowthâ service:
Seriously, I got a DM once that said, âHELLO DEAR CLIENT MAKE YOU 5000 FOLLOWERS FAST NIGHT ONLY $15.â Like, come on. Even Instagramâs own guidelines explain they never DM you business offersâif they do, itâs a scam.
Okay, so there actually are some agencies and services that arenât totally fake. But figuring out whoâs legit is a challenge because scammers are getting smarter. The best ones:
If you Google around, certain growth services actually have reviews on places like Trustpilot or Reddit discussionsâdef worth checking before handing over anything.
If youâre already deep in the âShould I buy followers?â rabbit hole, make sure youâre not just buying straight-up bots or getting nothing for your cash. Hereâs my go-to checklist whenever Iâm even thinking about a âgrowthâ offer:
And seriously, donât ever just give out your account login. Real agencies never need anything besides your username. Any password, payment card pic, or login link? Absolute scam zone.
This is where it gets personal. One of my best friends almost lost her business account âcause she clicked a âbuy engagementâ DM, gave up her password, and bamâlocked out. Took forever to get it back. Itâs not worth it for a couple of followers.
Hereâs what actually works to stay protected:
And just, idk, maybe let people know youâre getting weird offers or see something sus. Most of us have all dealt with this at some point. Seriouslyâcommunity helps.
Approach | Speed | Risk | How legit? |
---|---|---|---|
Paid follower bots | Super fast (days) | Extremely high (ban, bad engagement, scams) | Basically zero |
Giveaway loops | Fast (weeks) | Moderate (people unfollow after, spammy feel) | Questionable |
Paid real follower | Medium (months) | Low (if legit) | Solidâif you pick right |
Organic content/engagement | Slow (months to years) | None | The only way for real influence tbh |
All these details can make it feel kinda overwhelming when you just want to get your account to look more legit, grow your reach, or maybe even start making some side income.
A lot of people see the price tag and think, âWell, twenty bucks to look cool online? Not so bad.â But thatâs just the beginning. The real cost of dodgy follower schemes isnât always obvious upfrontâit sneaks in later, messing with reach, reputation, and even your wallet.
Hereâs what actually happens when you roll the dice with suspicious services:
And then thereâs the grossest situation: scammers steal your data for other stuff. A friend of mine bought followers from one super cheap site, and suddenly she got weird banking activity and ID hack attempts. Itâs not just about Instagramâit can mess with your whole digital life.
With all the horror stories, is there a âsafeâ way? Honestly, the best IG pros will tell you thereâs no instant fix, but some services are way more reliable than others. Sometimes, you just need a little nudge at the beginning. If you absolutely wanna go this route, donât just trust the shiny ads. Take time to research a provider.
I actually spent half a Saturday messaging âclientâ pages that some IG agency boasted about. Only two responded, and one confirmed he actually gained real followers from the deal, and it was through shoutouts, not bots. If they hide their client list or get defensiveâbig red flag every time.
Itâs easy to forget that Instagramâs behind-the-scenes magic is all about surfacing content people *actually* interact with. The second IGâs AI senses a ton of followers but zero real likes/comments, it starts pushing your posts further and further down on peopleâs feeds. Basically: fake engagement poisons your organic reach.
If youâre buying likes, and they come in all at once (every post gets exactly 500 likes in five minutes?), itâs painfully obvious that you gamed the system. The smarter services try to âdripâ the likes over time. But even then, if the likersâ accounts look fake, engagement is still dead in the water.
Type of Engagement | Looks Realistic | Algorithm Risk | Can Brands Tell? |
---|---|---|---|
Bought, all at once | No | Very high | Yes, instantly |
Bought, drip-fed | Maybe (if from legit accounts) | Medium | Usually, yes |
Organic | Yes | None | No way (but they LOVE organic!) |
If it feels fake, the algorithm knows. And so do actual users, especially if you care about long-term credibility.
Hereâs where things get super practical. Payment is where lots of scams catch their prey. Never ever pay in a way that canât be tracedâor refunded. Good services take cards or PayPal (with buyer protection). Zelle, Venmo, and especially Bitcoin/Crypto? Thatâs a hard no.
One friend of mine legit had to fight with her bank after a sketchy âfollowersâ site kept charging her card monthly, sneaky subscription style. Cancel as soon as anything feels off, but if you pay smart, refunds/bank disputes can actually save you.
Extra privacy moves:
Not everyone trying to buy likes/followers is trying to scam or be shady. Sometimes you just need a kickstart to signal social proof. I actually get that, and if youâre starting from scratch for a business or art page, itâs rough.
But nothing replaces consistent, quality posts. Seriously, my reels with a trending audio and quick jump cuts did more for my growth than any paid followers ever could.
“Fake followers might look impressive at first, but the moment you look beneath the surface, the truth is obviousânot just to brands, but to anyone who genuinely cares about your content. Real influence can’t be faked.”
â Taylor Loren (Later.com)
Plenty of ways let you level up without risking your account or dignity. Some of my faves after years of trial and error:
If youâre dead set on buying, double-check reviews, use secure payment, and start with tiny orders from the most transparent provider you find. Just donât get greedyâ500 real followers > 5,000 bots.
Look for real reviews on Reddit or independent forums. Scam services usually have copy-paste testimonials only on their own site, zero real customer response, and sketchy payment pages. Always search their name with keywords like âscamâ or âripoffâ also.
Yup. IGâs terms say no to fake engagement, and while bans are rare, shadowbans and getting buried in the feed are way more common. If your engagement looks unnatural, they can throttle your visibilityâmaking all your hustle pointless.
If you must, small, slow, and only from services that drip out the engagement and never ask for your password. Never go from 100 followers to 10,000 overnight. Looks sus every time.
A ton of brands use tools like HypeAuditor or even just scroll your follower listâif itâs full of bots or ghost accounts, theyâll pass. Real engagement rate is always the biggest tell.
Report the site, flag it with your card provider or PayPal for a refund, and change your passwords immediately. If you gave out personal info, consider a fraud alert on your credit file.
Long story short: stay sharp, do your research, and donât let FOMO or numbers game pressure you into risking your own account. Real connectionsâeven from ten peopleâalways beat fake applause.
Do you want to boost your Instagram? Try GetIGLikes
Rachel is a digital strategist, content creator, and the editor-in-chief of the GetIGLikes blog, specializing in social media growth, influencer marketing, and online branding. With years of hands-on experience, she helps brands and creators grow their online presence and connect with the right audience.